![]() How is our product positioned compared with the competitors' products?.In the market research and consumer analytics domains (sensory data analysis), "Prefmap" is used to analyze products (the objects) and to answer questions such as: What can I learn using preference mapping? A preference map is a decision support tool in analyses where a configuration of objects has been obtained from a first analysis (PCA, MCA, MDS), and where a table with complementary data describing the objects is available (attributes or preference data). Preference Mapping allows to build maps which are useful in a variety of domains. These analyses are included in the XLStat-Sensory and XLStat-Premium packages.ĭETAILED DESCRIPTIONS Preference mapping What is preference mapping? The following video explains how to use XLStat-Sensory Data Analysis:Ī trial version of XLSTAT-Sensory Data Analysis is included in the main XLSTAT download. Design of Experiments for Sensory Data Analysis.Or other related techniques to understand the customers' perceptions. Users who do sensory data analysis, and who use Preference Mapping XLSTAT-Sensory Data Analysis is a dedicated statistical software solution for Market Research analysis. ![]()
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